Fresh dog food, made in TorontoSuperfoodfor dogs.
Whole ingredients, gently steam cooked. 100% human grade.
See the recipesChoose a recipe.Or mix all three.
Chicken
Recipe.
Chicken thigh with its own liver and heart. Our highest-protein recipe, at 13.5% minimum.
Beef
Recipe.
Beef liver and heart bring the most zinc and copper in the range, with blackberries, red beets and turmeric.
Turkey
Recipe.
Four complementary fibres: butternut squash, apple, pumpkin and chia, plus ginger. Our most energy-dense recipe, at 752 kcal a pouch.
Fish
Recipe.
Pollock and salmon, with fish oil at twice the rate of our other recipes. In development.
Feeding guide
Tell us about your dog. We'll work out daily portions, pouches a week and the cost.
By the numbers
This is what zero compromise looks like.
The details worth checking on any label. Here is ours.
-
100%
Human grade
Pet food can be made from feed-grade ingredients, a lower standard. Every ingredient here meets the standard for human food.
-
58–60%
Animal protein
Meat, organs and whole egg, by weight, in every recipe. The share tells you more than the order on the label.
-
13%
Liver and heart
The most nutrient-dense part of the animal. Liver brings vitamin A and B12. Heart brings taurine.
-
10%
Whole eggs, shell and all
Choline and biotin from the egg. Calcium from the shell.
-
170°F
Gently steam cooked
Cooked to safe temperatures with gentle steam, locking in the nutrients.
-
10×
Faster from cooked to frozen
Blast chilled, then blast frozen. Less time for bacteria, and the food keeps its texture.
-
0
Preservatives
Blast frozen to preserve freshness and nutrients. Nothing is added to make it last.
Complete and balanced for adult dogs, formulated to AAFCO adult maintenance standards. See how we make it
Gently steamed. Blast chilled. Frozen fast.
Gentle heat protects the nutrients. Blast freezing locks them in.
How we make itOrder Monday.Arrive Thursday.
6-pouch minimumDelivery included on orders over $200
-
Order by Monday
Order by 11:59 pm Monday for delivery that Thursday.
-
At your door Thursday
Delivered across the GTA. You'll get a text when it's on its way.
-
Arrives frozen
Vacuum-sealed pouches, packed with a thermal liner and ice packs. No need to be home.
-
Freezer to bowl
Move a pouch to the fridge the night before. Once thawed, it keeps 4 days.
-
Wellness check-in
Weight, energy, coat and digestion. We fine-tune their diet as they change and chart their progress.
Our promise.
If they won’t eat their first order, we’ll refund up to six pouches. No questions asked.
Build your box
Build your box
-
Chicken Recipe -
Beef Recipe -
Turkey Recipe -
Fish Recipe
